Series B SaaS — Product Operating Model Reset
A scaling B2B SaaS company had outgrown its startup-era product process. Four stakeholders owned overlapping pieces of the roadmap. Discovery was ad-hoc. Releases shipped without clear success criteria.
Redesigned the product operating model: established single-threaded ownership, introduced a discovery cadence with defined validation gates, reset the roadmap governance rhythm, and aligned metrics to business outcomes rather than output.
A roadmap the executive team reviews as a set of strategic bets rather than a feature backlog — single-threaded ownership, a repeatable discovery cadence, and a shorter path from decision to delivery.